Desperados 'Dance Club'

Agency: We are Pi

Role: Lead Senior Producer

Campaign Experience: Best Activation at a Music Event 

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Over a three-year period of development, we pioneered the world's first innovative fundraising platform centered around dance, all while promoting inclusivity on the dance floor.

Collaborating with Robot Kittens and Jack Morton, we conceptualized an app designed to incentivize partygoers with rewards for every dance step taken. Leveraging the phone's pedometer, the app accurately tracks dance moves throughout the night.

Operating across Berlin, London, and Spain at various parties and clubs, we curated a multi-faceted campaign featuring films, stills, social media content, out-of-home displays, and immersive experiences. These initiatives seamlessly translated dance steps into charitable donations, amplifying the impact of every move on the dance floor.

In addition, we partnered with a diverse range of music artists who passionately believed in the cause, furthering our mission to create an inclusive environment where everyone could dance for a purpose.